Posted 20 hours ago

Animal House

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One of Browns traits was being a tad cocky, which probably helped him get the gigs and into gigs he was employed to earn his keep. The first few chapters reeled me in in excited anticipation, so I decided to reach out to the author and applaud him on a good read, and to see if he may have remembered me (I wasn't expecting him to by the way but I wanted to show support). Along the way they dream up genius headlines like ‘Fifty ways to lose your liver’, ‘Chocolate and the Charlie factory’ and ‘Sushi and the van keys’. If I didn’t have a nine-year-old son, or if I actually lived with him and his mum, I would have moved to New York or Tokyo by now.

From the off, Loaded was a phenomenon: detractors complained about its non-PC tone (that was mainly the Guardian, says Brown), but readers loved the gonzo writing style (crashing the Cannes film festival with no press pass! Following a few anecdotes and a brief overview of James' early years, James begins by talking about his publishing career and the creation of his Fanzine. Being told that when you know you’ve got no control over yourself was a real wake-up moment,” he says. Trouble does seem to follow Brown – and he freely admits that at Loaded he was making the publishers so much money he was allowed to get away with it.

Confucius, or more likely Mark Twain, once said, “If you find a job you like doing, you’ll never work a day in your life”. His stay with GQ is cut short, through no fault of his own as it happens, but as a friend of his said at the time, “Tarantino was never going to last very long in Disneyland”. The book is a tale of incredible highs and plenty of rock ‘n’ roll excess / success, but underpinned with a note of personal tragedy. We get anecdotes about hanging out with the KLF in Sweden, the Beastie Boys in America and the Happy Mondays in Brazil.

Finance is provided by PayPal Credit (a trading name of PayPal UK Ltd, Whittaker House, Whittaker Avenue, Richmond-Upon-Thames, Surrey, United Kingdom, TW9 1EH). Bright, loud, funny, provocative, ambitious and careless, loaded was read from the barracks of Afghanistan to the England dressing room at Euro '96.Brown is generous in the book when it comes to the staff whose talents made the mag what it was: Jon Wilde’s interview skills, say, or Rowan Chernin’s loved-up club reports.

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